This was the Photo that inspired the creation of our logo. The Photo was taken by Anas Homaidani in a bike shop (specialized dealer) in San Diego back in July 2013. But the story started months earlier when Mazen Shatah (the Founder ) first met Anas Homaidani (the Co-founder of kuwaitcycling) who focused on having a proper branding as a key factor to the success of kuwaitcycling.
The task was assigned to Anas’s brother Hadi, who is an artist and the Founder of Hart Animation Studio. Hadi was trying to get away from the conventional way of doing logos into something more artistic that keeps the main mission clear.
So many prototypes were proposed but none of them were even close to what the founders where looking for. Until Hadi saw the helmet photo sent by Anas and it all clicked together with the slogan of the group that was set by Mazen earlier as: “No Helmet … No Ride ”
The logo had a great message behind it that tells every new cyclists who wants to join the group that what he needs (besides bicycle of course) is only a helmet for his safety.
“No Helmet … No Ride ”
The fist approved version of the final draft of kuwaitcycling logo was born in August 2013 as the vertical projection of specialized S3 helmet with modifications below it comes the name “KUWAIT CYCLING” as two words and all in capital letters.
The second and final version which in use till today was changed – while the branding manual and the theme was getting final – into one word and all small letters “ kuwaitcycling ”.